This direct mail promotion was launched to promote foldfactory's presence at the 2011 HOW Conference. The design that was used was Structural Graphics' Diamond Pull. When you pull on each panel, this unique mailer transforms into a dimensional diamond. One of the panels featured a QR code that, when scanned, launched a micro-site featuring a video of Trish Witkowski, Chief Folding Fanatic of foldfactory, talking about foldfactory's exhibit at the conference.

See it in action >>