Multi-tier Integrated Campaign /
©2012 graphic design by Kristen Spector
© structural design by Structural Graphics
As part of a multi-wave, multi-tier campaign, this video box was the most successful new campaign launch in the history of The Hartford. It was so successful that it earned the title “The Box that Rocks” within the company. The webkey mailer had an activation rate of 49% spiking activity on their marketing portal and an increase in local marketing by agents. We handled all reporting on agents who visited allowing for accurate follow-up with those who did not. Wholesalers, agents, and internal marketing were all thrilled with the campaign’s results.